Strength In Numbers
Hispanics are the largest ethnic group in the
US — 14.7% of the total population 43.53
million US Hispanics in 2004 — more
Hispanics in the US than Canadians in
Canada (31.95 million)
Young 56% of Hispanics are under 35 years
old and the median age is 25.1
Large and Growing In the year 2020, 1 in 5 US residents will be Hispanic, and 1 in 3 by 2050 — reaching 30%
of the total US population!
Purchasing Power! Hispanic buying power increased by 194% from 1990 to 2003
Sources: Sy novate, US Cenusu Bureau, Statistics Canada, Selig Center for Economic Growth,
University of Georgia 2002 CANSIM
